Deidre ProctorMany new businesses search endlessly for that one profitable niche that nobody has found yet, and this is time wasted. You need to find a profitable niche, but you don't need to reinvent the wheel.
Deidre ProctorOne of the biggest mistakes an entrepreneur can make is trying to sell to everyone. Identifying and understanding your target market is a crucial step in building a profitable and sustainable business.
Deidre ProctorWhat sets entrepreneurs apart from other people is their unique mindset. They're passionate and dedicated, and they think outside the box. These unique traits aren't something you're born with. You can learn the mindset you need to become a successful entrepreneur.
Deidre ProctorOne of the most pivotal decisions every entrepreneur faces is whether to stay the course with a current strategy or pivot to a new direction. How do you know when it’s time to adapt your business model, and when perseverance is the better path?